Case Studies
Integrated campaigns, editorial systems, and concept platforms demonstrating strategic art direction and scalable creative architecture.
Hybrid Editorial Concept Platform
A self-initiated exploration reimagining how print and mobile storytelling can coexist within a unified narrative system.
Self-Initiated Concept Prototype
Scrub & Butter
Hybrid Editorial Concept Platform
A self-initiated brand campaign concept exploring how visual identity, texture-driven storytelling, and cohesive design systems can elevate a body care product into a premium lifestyle brand experience.
Nurri
INTEGRATED BRAND COMMERCIAL
Self-initiated campaign concept exploring narrative differentiation in a saturated functional beverage market.