ART DIRECTOR
Brand Systems & Editorial Leadership
Architecting scalable brand systems through editorial storytelling.
A Hybrid Editorial Concept
FOCUS+ is a self-initiated editorial concept designed to explore the gap between static print and disposable digital content. The project demonstrates how QR integration, motion design, and mobile-first sequencing can transform traditional magazine architecture into an interactive storytelling framework.
Scrub & Butter
A self-initiated brand campaign concept exploring how visual identity, texture-driven storytelling, and cohesive design systems can elevate a body care product into a premium lifestyle brand experience.
NURRI
INTEGRATED BRAND COMMERCIAL
Self-initiated campaign concept exploring narrative differentiation in a saturated functional beverage market.
Creative Leadership
I believe creative direction is more than execution, it’s alignment.
Alignment between brand strategy and visual language. Between narrative and format. Between concept and scalability. I build structured visual ecosystems designed to move beyond single moments and function as integrated, repeatable systems.